The Swedish market research institute Potentialpark confirms: We are right at the top when it comes to applicant communication
There are three reasons for us to celebrate: Not only were we recently certified as a top employer in Germany, Austria and Switzerland for the twelfth time in a row and broke the 3,000 follower mark on our Hayscareer Instagram channel – now we have also achieved a very good 20th place out of a total of 140 employers in the study of the renowned market research institute Potentialpark with our employer image in Germany. We are very happy about this!
The study analyses the communication of employers with (potential) applicants in the categories career website, online application, mobile interaction and social media. For this year's study, Potentialpark interviewed over 2,300 Generation Y applicants in Germany and examined the employer profiles of 140 employers on the basis of over 320 criteria.
As in previous years, we were able to further improve our overall ranking across all categories. This year our employer image has reached a strong 20th place alongside companies such as BASF, KPMG, Roche and EY.
We are particularly proud of our 8th place in the Social Media category. We are very pleased that our channels on Instagram, YouTube, Facebook and Twitter are so well received! We were also able to achieve a great upward trend with our career site hayscareer.net and even received an extra award as Top Climber of the Year for this.