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Digital Marketing Manager (m/f/d)

Location: Basel, Zurich
Employment Type: Full-Time
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Your tasks

  • In this role you are responsible for the planning, execution, continuous optimisation and reporting of our digital campaigns, including SEM, SEO, website and social media for awareness, lead generation, and sales conversion
  • You not only understand how the different channels tick, but also recognise how to drive optimisations on your own landing pages to increase conversion
  • Also you create reports that are used for operational control and provide important information for board and business reports
  • You are responsible to measure your initiatives meticulously and you are able to explain your area of expertise to non-specialists in an understandable way
  • Last but not least, you observe market trends, carry out competitor, benchmark analyses, and bring new impulses and trends to the team

Your qualifications

  • You already have some experience on the company or agency side and set up, implemented and optimised campaigns on your own initiative
  • Also you have experience in the operational management of digital channels, including a very good knowledge and in-depth expertise of Google Ads, Meta, LinkedIn, Display, etc.
  • Experience with Salesforce Marketing Cloud is a plus
  • Furthermore you have very good knowledge of analytics tools such as Google Analytics, BI reports, etc.
  • Additionally, you have an analytical mind, with a passion for measuring data and problem solving
  • Fluent skills in English, German and/or French round off your profile

Your benefits

  • Hays (Schweiz) AG offers the stability and security of a globally active group and is hiring for an unlimited period of time in a permanent position
  • Steep career opportunities through our continuous growth as well as individual development and further training opportunities
  • Team spirit is very important to us - working alongside motivated colleagues and an appreciative, supportive leadership culture are guaranteed
  • We encourage an independent way of working
  • You benefit from our numerous employee offers - such as free REKA checks, company pension schemes and accident insurance, employee discounts, team events and much more
  • Furthermore, you can look forward to 28 days of holiday

Your contact

Yvonne Hollatz
Phone: +41612250500